Your newsletter will look and perform differently. Don’t think of your newsletter as the same type of correspondence that you are getting from either Starbucks or your favorite nonfiction writer (who probably has tons of education content to offer in her newsletter.) As a creative writer, you are doing something different. There is a (surprisingly easy) hack that can make writing newsletters as a fiction author or poet feel natural: a mindset shift. More specifically: they don’t know what to write that doesn’t feel awkward or hokey. When it comes to starting a newsletter, the biggest hesitation I see from authors usually boils down to this: they don’t know what to write. It increases loyalty from your biggest fans by making them feel special.Great writing practice: you are marketing your books, connecting with readers, AND exercising your craft at the same time.A great alternative to connect with fans for anyone who doesn’t like social media or gets too distracted by/addicted to social media.My justification for why an author should have a newsletter, if they choose: Just that you don’t have to, if it’s too far beyond your comfort zone or time commitment ability. But that doesn’t mean you shouldn’t have one. Unlike other book marketers, I do not think newsletters are essential for authors, especially of creative genres like fiction or poetry. But do either of those purposes reflect the needs of authors? Specifically writers of fiction or poetry? You certainly do have a product-your books-but your audience interacts with that “product” much differently that a consumer would approach their favorite brand of tea or face cream. In other industries, the content in a newsletters is typically either educational or direct-to-consumer product sales. Your email list is a form of contacting fans that you own, thus can’t be blocked or taken from you.Frustration over how social media algorithms are limiting your visibility.There are a lot of opinions out there about why it is vital for authors to have a newsletter. How can fiction authors and poets can create non-“hokey” newsletters?Įmail marketing-i.e., newsletters-is hands-down the top advice I see other professional marketers give to authors.
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